Onboarding Event: The Drive Behind Family Entrepreneurship

The IE Center for Families in Business, in collaboration with the IE Family Business Club, hosted its inaugural onboarding event where Tomás Pascual Gómez-Cuétara, President and owner of Calidad Pascual, shared his experience in the field of family businesses. Over a hundred IE University students gathered to gain a deep insight into one of Spain's most prominent food and beverage companies.

In a conversation with Cristina Cruz, who presides over the IE Center for Families in Business, Tomás shared the essential factors that have contributed to the success of Calidad Pascual over three generations. He highlighted the importance of family values, effective communication, and emphasized the vital need for well-defined roles and rules in family governance.

The IE Center for Families in Business firmly believes that finding a balance between these aspects is essential for creating value that transcends generations. As a result, the Center focuses on providing IE University's family business students with essential tools that will enable them to make significant contributions to their family businesses. Testimonials, such as the Pascual family's journey in business, provide invaluable insights to achieve this goal alongside the IE community.