Research shows that family businesses value non-economic factors more than non-family firms. This ability to nurture the intangible assets of their business with a clear purpose can become a family´s superpower if they learn to develop and discuss their values over time as the company grows. The challenges are complex, but purpose, driving strategy and execution, has the potential to become a competitive advantage for a family in business and serve as its backbone for transgenerational value creation.
Read the article “Harnessing the superpower of a family in business”, written by Carlos Mas and published in the renewed offering of IE Insights, IE University knowledge hub.
Click here to read the article.