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          Moments of Truth for Families in Business

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          Date
          10/07/2022
          Author(s)
          Carlos Mas Ivars & Tecla Keller.
          Organization
          BBVA Global Wealth & IECenter for Families in Business
          Publication
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          Publication Type
          Reports

          The "Moments of Truth" report analyzes families in business and their decision-making in order to enhance their strategy. Business families from Spain, Colombia, Mexico, Peru, Switzerland and Uruguay are participating in this study which concludes that the strategic potential of a family businesses lie in the values, the entrepreneurial culture and the purpose of the owner family. ​

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          • A diverse group of people posing together in a professional setting.
          • A motivational phrase encouraging individuals to empower their entrepreneurial spirit.
          • A motivational quote encouraging innovation with a proactive mindset.
          • A message emphasizing the importance of cherishing diversity in people, mind, and experience.
          • This image features a motivational phrase emphasizing a humanistic approach in a stylish font.
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