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    Moments of Truth for Families in Business

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    Date
    10/07/2022
    Author(s)
    Carlos Mas Ivars & Tecla Keller.
    Organization
    BBVA Global Wealth & IECenter for Families in Business
    Publication
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    Publication Type
    Reports

    The "Moments of Truth" report analyzes families in business and their decision-making in order to enhance their strategy. Business families from Spain, Colombia, Mexico, Peru, Switzerland and Uruguay are participating in this study which concludes that the strategic potential of a family businesses lie in the values, the entrepreneurial culture and the purpose of the owner family. ​

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