Moments of Truth for Families in Business

Author(s)

Carlos Mas Ivars & Tecla Keller.

Organization

BBVA Global Wealth & IECenter for Families in Business

Publication

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Publication Type

Reports

The "Moments of Truth" report analyzes families in business and their decision-making in order to enhance their strategy. Business families from Spain, Colombia, Mexico, Peru, Switzerland and Uruguay are participating in this study which concludes that the strategic potential of a family businesses lie in the values, the entrepreneurial culture and the purpose of the owner family.

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