The Socioemotional Wealth Approach (SEW): A Framework of Reference for Analysis
The Academic Director of the Center, Cristina Cruz, is part of the international team that developed the Socioemotional Wealth approach, the most relevant academic framework in the field of family business today.
The SEW approach helps to explain what makes the decision process in family business unique and therefore it helps to predict family owners and family business decision making in different scenarios.
The main feature that distinguishes the family owner is the presence of a series of objectives to be achieved beyond the purely financial ones, such as the desire to maintain control of the family business and the ability to transfer a healthy business to the next generation . Achieving these objectives provides the owner with a socioemotional wealth that he or she wants to preserve.