BBVA Global Wealth, the group’s global private banking unit, launches the Families in Business Program, a pioneering program that offers exclusive services for the bank’s family business clients.
The program is now being launched in Spain by BBVA Banca Privada, and over the next few months, it will be extended internationally to other private banks in the BBVA Group.
Within the framework of this program, the strategic alliance with the IE Center for Families in Business will enable BBVA to offer Family Journeys, a strategic advisory service for business families. There are critical moments in the journey of a business family that require deep reflection to continue creating value for the business, preserving the family unit, the legacy, and the heritage throughout the generations. The agreement includes exclusive courses for next-generation families, specialized training courses for bankers, research on business families’ challenges, and the organization of exclusive networking events.