How to create Value Across Generations?
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On April 15, Cristina Cruz participated as a speaker in a webinar co-organized with the Family Business Association of Peru.
In her presentation, Cristina shared interesting concepts and data on the change of focus from family business to family business, the definition of the success of this model, its main challenges and factors in achieving transcendence, and the importance of transmitting the entrepreneurial spirit in the new generations.