Cristina Cruz, Director of the IE Center for Families in Business, participates in a roundtable organized by Banca March A.M. on the success factors in family businesses

The event featured Dña. Ana Matos, Investor Relations at Corticeira Amorim; D. Santiago Vivanco, CEO and Co-owner of Bodegas Vivanco; and D. Javier Pérez, Head of Global Equities at March A.M. The moderator was Dña. Marie O’Sullivan, Commercial director and Head of Market Development at March A.M.

Participants not only discussed success factors but also the challenges faced by family businesses. Cristina Cruz supported the experiences of the invited family businesses with findings from the four reports conducted by IE-BM, highlighting that publicly listed family businesses, regardless of their context, are more profitable than non-family businesses. This is attributed to their ability to combine the best of both worlds: the long-term vision inherent to family ownership and the professionalization and transparency that come with being publicly traded.

Moreover, the discussion covered the importance of sustainability and ESG (environmental, social, and governance) factors in managing family businesses. It was emphasized that these key elements are part of the DNA of family businesses, contributing to their long-term success and resilience.