Family firms are often assumed to be conservative in their innovation strategy. However, the truth is that many family-owned businesses are actually amongst the most innovative in their industries. Then, why are some family firms more innovative than others? Cristina Cruz, Academic Director of the Center explains how factors such as economic goals, family cohesion, and focusing on a ‘legacy’ affect how family businesses innovate.
Read the article “Innovation Drivers in Family Firms”, written by Cristina Cruz and published in IE Insights, IE University knowledge hub.
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