Author(s)
Cristina Cruz and Rachida Justo in collaboration with Credit Suisse
Organization
IE Center for Families in Business
Publication Type
Reports

This study is a collaboration between Credit Suisse and IE Business School.

The objective of this White Paper is to help Latin American business family’s to maximize their social impact. To pursue this objetive, families should:

  • Understand the set of activities involved in generating social impact.
  • Define the family's social investment vision.
  • Decide on the appropriate actions and mechanisms to carry out the social investment.
  • Measure and evaluating the impact of the actions at the three levels (Family, Business and Community).
  • Communicate the social impact generated