Crafting Legacy, Jacobo Wirz Rivera: The Fifth-Generation Journey of Estrella Galicia

The IE Center for Families in Business, alongside the Family Business Club, hosted Jacobo Wirz Rivera, an IE alumni and 5th-generation member of Hijos de Rivera, S.A.U., a leading family-owne d brewery in Spain, well-known for its iconic beer, Estrella Galicia. Jacobo shared insights into his post-MBA career journey. He discussed the crucial decision of joining the family business and navigated challenges faced in a successful fifth-generation enterprise.