Carlos Mas leads this global space of research, networking and impact focused on the challenges of Family Business.
Since the beginning of 2017, he has been the Executive Vice President of the IE Foundation, from which he fosters alliances with strategic partners and collaborators in IE's knowledge areas, scholarship programs and social innovation.
Prior to joining IE, he was PwC's Global Strategy Leader and Family & Entrepreneurial Businesses Champion for the Spanish-speaking markets. From 2006 to March 2015, he was President of PwC Spain, a member of the PwC World Council and of the leadership team of EMEA (Europe, Middle East and Africa).
Carlos has more than 32 years of experience in advising companies and organizations, as well as in the leadership and management of growth and transformation processes. Much of his professional career has been focused on family businesses and entrepreneurs. In recent years, their interest and activity has focused on the family owners themselves, on how to design and implement, from ownership, strategies, governance and models to compete in disruptive environments, creating value and developing the following generations.
He obtained a degree in Economics from the University of Valencia, and later the Auditor Certification and an MBA from ICADE (Universidad Pontificia de Comillas). Additionally, he completed the Executive Development Program (PDD) of IESE (University of Navarra).
Born into a business family, Cristina Cruz is an international leader in the area of research of the family business. Her articles have been published in high impact academic journals and have greatly contributed to understanding the strategic decision-making process of family-controlled companies. In recognition of this work, she has recently been named Associate Editor of the Family Business Review, the most prestigious magazine on research of business families.
Professor Cruz transfers the results of her research to the classrooms of IE Business School, where she has been working for more than 15 years to instill in the new generations the need to preserve and transmit the entrepreneurial spirit as the main tool to preserve the legacy of the family. . His teaching philosophy is based on stating that: "The great challenge of business families is not to create successors, but to ensure that the next generation is able to continue creating value." In 2013, the prestigious social network for business school "Poets & Quants" included it in its list of "40 Best Business Shools professors under 40" and in 2015 was included by "Family Capital" in its list of "star professors "Family Business in the world.
Cristina Cruz holds a Doctorate in Economics and Quantitative Methods from the Carlos III University of Madrid, BA in International Economics from the University of Manchester and a Bachelor's Degree in Economics from the University of Murcia. Additionally, I completed a Senior Program for Family Business Management at the IE Business School in 2008.
Of German origin, Tecla Keller has been educated in Belgium, Italy and Germany and has a long international trajectory in strategic consulting and business launches.
Previously she was in PwC, lately as a member of the Global Strategy and Leadership team, collaborating in strategic projects of the Firm as the global initiative of Family Businesses. She was also responsible for the development of the collection of Thought Leadership 'Spain 2033', integrating academic and commercial research to respond to business concerns.
Her more than 20 years of career in strategic consulting were developed in Roland Berger & Partner, Cluster Consulting (now Oliver Wyman), ADL, Globalpraxis and PwC, carrying out numerous strategic projects for large multinationals, focused on growth and transformation. Since November 2016 she is Deputy to the Vice President of the IE Foundation from which she promotes several applied research projects such as the Center for Research and Networking Families in Business at IE.
She has done the humanistic bacherlor degree in Italy and has a master's degree in Business Sciences from the Ludwig-Maximilian-Universität in Munich. She speaks German, Italian, French, English and Spanish and has been living, with some interruptions, for more than 25 years in Madrid.
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