Antonios Stamatogiannakis

Professor of Consumer Behavior & Market Research

Marketing

PhD in Management (Marketing), INSEAD, France.

Professor of Consumer Behavior & Market Research at the Master’s as well as at the PhD level.

When is the identity of a family business perceived positively by customers? What is the role of the characteristics of the business (for example, the size), the characteristics of the customer (for example, commercial customer or consumer) and the needs of the consumer (for example, buying for oneself in front of one's family)? How does the behavior of customers of family businesses differ with that of clients of other companies?